Makeup Eraser LLC was established in 2012 by 3 generations of women in one family.
Lexi McCarthy, Makeup Eraser's Founder, says "We all wear makeup and were frustrated by the make up removal products. After research and lots of makeup we found the product that removes our makeup with just water. We love makeup but we don't love sleeping in it."
Launched in the US two years ago, the Makeup Eraser has fast become one of the most popular products on the American beauty market, and now, around the globe. Designed to remove even the toughest makeup including waterproof mascara and eyeliner, HD makeup and lipstick with water alone, the microfibre Makeup Eraser is machine washable, lasts more than 1000 washes, and will save you hundreds of pounds in makeup removal products.